About Us

Discover Our Story

The Beginning. How Shafeen Beauty Was Born.

In 2016, I was obsessed with makeup and ignored skincare because my skin was always clear. Over time, my skin turned dull, acne-prone, pigmented, and uneven. Concealer became my daily mask and my confidence broke. I tried countless products, but most were full of harsh chemicals or falsely claimed to be natural. Nothing helped. That’s when I turned to Ayurveda—pure, healing, and ancient. I studied texts, mixed herbs, and created an oil infused with 50 Ayurvedic ingredients. Overnight, my skin transformed. Friends wanted it, people on social media asked for it, and when I launched in 2019, it sold out. That’s how Shafeen Beauty was born.

Group of models posing together along with c-founder of 'Shafeen' with branding in the background

What Makes Us Different?

At Shafeen Beauty, we don’t follow trends, we create timeless rituals.We are the world’s first luxury Ayurvedic brand infused with 50+ potent herbs in every single product from skincare to makeup to haircare.Each Product is:• 100% Natural & Ayurvedic: Certified by the Ministry of AYUSH (GMP)• ISO 9001:2015 Certified: Global quality, unmatched consistency• Clean & Pure Beauty: No parabens, sulphates, silicones, mineral oil, or artificial fragrance• Cruelty-Free & Vegan: Never tested on animals, only on results• Sustainable Luxury: Recyclable packaging and ethically sourced ingredients

The Science of Rituals

Our Ayurvedic philosophy is simple, every step in your routine matters.Just like in Korean beauty, Ayurveda focuses on layering hydration 
and nourishment. Each Shafeen product targets a specific depth of your skin layers for complete transformation:•Cleanser: Purifies pores and resets your skin barrier• Toner: Balances pH and preps the skin• Essence: Hydrates deeply and strengthens cell renewal• Serum: Treats targeted concerns like pigmentation & aging• Undereye cream: Reduces dark circles, fine lines, puffiness & wrinkles• Moisturizer: Locks in moisture and radiance, lightens and brightensEvery formula works synergistically blending modern skin science with the timeless intelligence of Ayurveda.

Power of 50+ Herbs

Each Shafeen Beauty creation is a botanical symphony of over 50 real herbs and actives, sourced ethically and blended with precision. Few of our star ingredients include:• Kashmiri & Afghani Saffron• Liquorice, Gotu Kola • Manjistha • Ashwagan dha• Neem • Vetiver• Turmeric• Sandalwood• Moringa and 50+ herbsEvery herb heals differently, yet all work toward one goal: clear, radiant, youthful skin that truly glows from within.

Beauty That Gives Back - Our Mission

Every purchase contributes to our “Feed with Beauty” initiative, which provides meals to those in need. Because to us, true beauty isn’t just about glowing skin — it’s about glowing hearts.We don’t just want healthy faces; we want warm plates, full stomachs, and restored dignity. Beauty means nothing if it doesn’t give back and with Shafeen Beauty, every order fills a plate somewhere.Shafeen Beauty - Healing Humanity & Heart.

For Everyone

Shafeen Beauty is for every person with skin and hair.
Men need skincare just as much as women. Skin is a living organ, it needs love, nutrition, and consistency.
Our formulas are designed to heal and balance skin across all tones, types, and genders because -Ayurveda doesn’t discriminate; it heals universally.

What Makes Us Different?

At Shafeen Beauty, we don’t follow trends, we create timeless rituals.We are the world’s first luxury Ayurvedic brand infused with 50+ potent herbs in every single product from skincare to makeup to haircare.Each Product is:• 100% Natural & Ayurvedic: Certified by the Ministry of AYUSH (GMP)• ISO 9001:2015 Certified: Global quality, unmatched consistency• Clean & Pure Beauty: No parabens, sulphates, silicones, mineral oil, or artificial fragrance• Cruelty-Free & Vegan: Never tested on animals, only on results• Sustainable Luxury: Recyclable packaging and ethically sourced ingredients

The Science of Rituals

Our Ayurvedic philosophy is simple, every step in your routine matters.Just like in Korean beauty, Ayurveda focuses on layering hydration 
and nourishment. Each Shafeen product targets a specific depth of your skin layers for complete transformation:•Cleanser: Purifies pores and resets your skin barrier• Toner: Balances pH and preps the skin• Essence: Hydrates deeply and strengthens cell renewal• Serum: Treats targeted concerns like pigmentation & aging• Undereye cream: Reduces dark circles, fine lines, puffiness & wrinkles• Moisturizer: Locks in moisture and radiance, lightens and brightensEvery formula works synergistically blending modern skin science with the timeless intelligence of Ayurveda.

Power of 50+ Herbs

Each Shafeen Beauty creation is a botanical symphony of over 50 real herbs and actives, sourced ethically and blended with precision. Few of our star ingredients include:• Kashmiri & Afghani Saffron• Liquorice, Gotu Kola • Manjistha • Ashwagan dha• Neem • Vetiver• Turmeric• Sandalwood• Moringa and 50+ herbsEvery herb heals differently, yet all work toward one goal: clear, radiant, youthful skin that truly glows from within.

Beauty That Gives Back - Our Mission

Every purchase contributes to our “Feed with Beauty” initiative, which provides meals to those in need. Because to us, true beauty isn’t just about glowing skin — it’s about glowing hearts.We don’t just want healthy faces; we want warm plates, full stomachs, and restored dignity. Beauty means nothing if it doesn’t give back and with Shafeen Beauty, every order fills a plate somewhere.Shafeen Beauty - Healing Humanity & Heart.
Group of models posing together along with c-founder of 'Shafeen' with branding in the background

For Everyone

Shafeen Beauty is for every person with skin and hair.
Men need skincare just as much as women. Skin is a living organ, it needs love, nutrition, and consistency.
Our formulas are designed to heal and balance skin across all tones, types, and genders because -Ayurveda doesn’t discriminate; it heals universally.

Founders Note

I created Shafeen Beauty to bring Ayurveda back in its purest, most powerful form. Every product is a ritual with 50+ potent herbs, crafted for real results.
Welcome to clear, naturally radiant skin 



- Shafeen Khan

Founders Note

I created Shafeen Beauty to bring Ayurveda back in its purest, most powerful form. Every product is a ritual with 50+ potent herbs, crafted for real results.
Welcome to clear, naturally radiant skin 



- Shafeen Khan

  • Vegan

    Our entire collection is vegan and cruelty free.

  • Fast & Free Shipping

    Doorstep delivery across the Globe

  • Natural

    We only use the finest handpicked Ayurvedic Ingredients.

  • Recyclable

    All packaging is recyclable and eco conscious.

Our Store

HSR Layout, Bengaluru, Karnataka, India

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